Sofema Online (SOL) www.sofemaonline.com considers roles & responsibilities of an AOC holder related to continuing airworthiness.

Introduction

An EASA Operator will have a management system that is compliant with the requirements of EASA Regulation 965/2012 - Annex III - ORO.GEN.200 and in addition will comply with the requirements of Part - CAMO & Part M.

An EU licensed air carrier hereafter referred to as ‘the operator’, needs to consider both the relevant Part-ORO and the applicable Part CAMO / Part-M requirements.

Sofema Online (SOL) www.sofemaonline.com considers the role of Airworthiness in support of EASA Airworthiness Certification and Regulation.

Introduction - The Definition of Airworthiness 

The term airworthiness encompasses several aspects which relate to the legal and physical state of an aircraft.
The FAA (Federal Aviation Administration) considers the term airworthy as:

“When an aircraft or one of its component parts meets its type design and is in a condition for safe operation.”

Presented by Sofema Online (SOL) www.sofemaonline.com  

In the Beginning

1903 – saw the beginnings of powered aviation with rapid developments during   World War I particularly related to the development of military aviation

1919 - Paris Convention 1919 – first international aviation law convention

» During the period 1919-1944, there was a gradual growth of international air transport

Dangerous Goods Awareness Training is essential for all persons who are connected with the aviation process involving passengers, baggage & cargo.

» Awareness of what exactly constitutes Dangerous Goods is essentially to ensure the safe handling and shipping of these goods.
» Knowledge regarding responsibility & liability should be understood by every person who is involved with passengers, cargo, baggage & security of the process.
» All DG materials and products must be packed, handled, and transported in such a way as to prevent accidents.

Why Choose Sofema Online for your Dangerous Goods Awareness Training?

» Sofema Online has been providing online fully compliant Dangerous Goods Awareness Training for over 5 years
» All online material is updated annually and remains current.
»Sofema Online Dangerous Goods Awareness Training is supported by European Cargo and Aviation Services Ltd.

Presentation by SofemaOnline (SOL) - www.sofemaonline.com

Visual inspection is an essential part of airplane maintenance.

The visual inspection component of NDI requires trained and experienced inspection personnel, using validated procedures and appropriate calibration standards with effective, well-maintained equipment in a well-managed maintenance environment.

Visual inspection is defined as the process of using the eye, alone or in conjunction with various aids, as the sensing mechanism from which judgments may be made about the condition of a unit to be inspected.

Sofema Online (SOL) www.sofemaonline.com is pleased to provide an open offer to Compliance Managers/Safety Managers/Nominated Post Holders

Enjoy Guest Access to assess the suitability of Sofema Online training Courses for your Organisation

>> An opportunity to assess the suitability of any of our 300+ courses

>> Perform an Audit as part of your training needs assessment

Review by Sofema Aviation Services (SAS) www.sassofia.com

Introduction

To comply with FSTD comply with Certification Specification CS-FSTD(A) the following terms and abbreviations are contained in AMC1 FSTD(A).200.

Flight simulation training device (FSTD) means a training device which is In the case of aeroplanes        

       »  A full-flight simulator (FFS)

       »  A flight training device (FTD),

       »  A flight navigation procedures trainer (FNPT),

       »  or A basic instrument training device (BITD).

Sofema Online (SOL) www.sofemaonline.com considers the merits of taking control of your learning journey

Introduction

So let’s take this challenge head-on and accept that you deserve a clear and well-understood path to deliver the outcomes to which you aspire.

You Owe Yourself a Career Path Plan

Are you seeing the benefits of a carefully constructed career path plan (Is it supported by your employer (not a requirement but certainly a major positive if your employer is supportive of your career aspirations). Be assured that creating a career path plan is an essential element to support your lifelong career objectives.

Sofema Aviation Services (SAS) www.sassofia.com Reviews Key Elements of an LVO system

Operators

Low Visibility OPS may only be conducted under strict conditions, which are described fully in Subpart E: Low Visibility Operations (LVO).

Successful low visibility operations require a team effort, correct coordination, and ensuring that all safety levels are maintained throughout the low visibility operational process.

Sharing a view - Steve Bentley CEO of Sofema offers his take on how we interpret the terms QA & QC

Introduction - Is there a difference between EASA/FAA & ISO? Interpretation of Quality Assurance & Quality Control?

Well yes but first let's start with this interpretation (not mine) - Quality Glossary Definition: Quality assurance/quality control (QA/QC)

      » Quality assurance and quality control are two aspects of quality management.
      » While some quality assurance and quality control activities are interrelated, the two are defined differently.
      » Typically, QA activities and responsibilities cover virtually all of the quality system in one fashion or another,
      » While QC is a subset of the QA activities.
      » Also, elements in the quality system might not be specifically covered by QA/QC activities and responsibilities but may involve QA and QC.

Considerations provided by Sofema Aviation Services (SAS) www.sassofia.com

EASA Background – Qualified Entities

With the introduction of Basic Regulation EC 216/2008, EASA defined a Qualified Entity in the following way: "qualified entity" shall mean a body which may be allocated a specific certification task by, and under the control and the responsibility of, the Agency or national aviation authority.

The role of Qualified Entity is therefore viewed in the context of the provision of support to EASA, specifically in the field of certification activities.

Sofema Online (SOL) www.sofemaonline.com considers the relationship between marketing & economics.

Introduction

The price of a product is determined by the law of supply and demand. Consumers have a desire to acquire a product, and producers manufacture a supply to meet this demand.

The equilibrium market price of a good is the price at which quantity supplied equals quantity demanded. Graphically, the supply and demand curves intersect at the equilibrium price.

Essentially we can consider that Marketing is a bringing together of economics and psychology. We could even consider that marketing may be considered as a sub-element of economics.

SofemaOnline (SOL) www.sofemaonline.com Discusses the function of Margin within the Marketing Environment 

Introduction – What do we understand by Margin Considerations in Marketing Distribution Channel Considerations

Whilst Profit margin is not considered a particularly complex ratio it is nevertheless a very important indicator of the efficiency of our business.

Note - Net profit margin is a far better representation of financial health than revenues alone. (consider It is possible to increase your company's earnings while decreasing your profit margin)

Sofema Online (SOL) www.sofemaonline.com considers Distribution Channels 

Introduction – What do we understand by Marketing Distribution Channel Considerations

Placement or product distribution is always going to be a major consideration whether you’re selling a physical product, software application or digital service.

      » Where are people going to find your products or services?
      » Where can they purchase them?
      » Where are they going to use them?
      » How are you going to manage inventory?

Sofema Online (SOL) www.sofemaonline.com considers the role of Marketing Based on Product Life Cycle

Introduction – What is the Product Life Cycle (PLC)?

Typically, all Products have a beginning, middle, and ending and the Product Life Cycle describes the stages of a product from launch to being discontinued.

Product marketing managers must introduce their new product while it's relatively unknown and production is small.

It is well known that there is a high failure rate of new products and an effective marketing process is essential to support successful delivery. Therefore it is important to review your portfolio to understand which stage your products or services have reached across your portfolio of all products and to assess the market share.

Sofema Online (SOL) www.sofemaonline.com considers the opportunity to introduce segmentation into the Marketing Mix

What is Marketing Segmentation?

Market segmentation is essentially a technique to allow the division of our target market into smaller and more manageable groups based on a number of common metrics to permit.

Market Segmentation recognizes that customers of each market segment have characteristics that we can leverage to advance our marketing efforts by enabling better communication and engagement with our customers.

Sofema Online (SOL) www.sofemaonline.com considers the different roles of SB,s & AD,s

Airworthiness Directives

Airworthiness Directives (ADs) are legally enforceable rules issued by the Regulatory Authority of the Type Certificate Holder, (TCH) Supplemental Type Certificate Holder (STCH) or Original Equipment Manufacturer (OEM) (may also be issued by other Regulatory Authorities).

Introduction – Achieving Marketing Success through Promotions

Without a doubt, promotional marketing is a key driver to successful sales & never more so than when we are considering the online sales potential of our business.

Delivering customer satisfaction through the medium of a bonus, benefit or discount provides an opportunity for improved customer engagement.

Used carefully such strategies can drive both sales and improved return on investment ROI.

SofemaOnline (SOL) www.sofemaonline.com considers the optimum process for Effective Marketing using Data-Driven Advertising

Introduction - What is Data-Driven Marketing?

Data-driven marketing is used to describe approaches to optimizing our marketing communications based on customer information.

Effective use of customer data allows us to anticipate their needs, wishes, and even potential future behaviors.

A detailed insight into our customers enables us to develop personalized marketing strategies and thus to improve our return on investment (ROI).

SofemaOnline (SOL) considers the optimum process for Effective Marketing Perceptual Mapping

Positioning Considerations

Part of the company psyche is to understand where we want to be positioned related to our competitors.

Companies use differentiated brand benefits as a way to stand out from competitors. Ultimately our customers are going to decide how they will react to a company's brand and will “self” position relative to other businesses.

Therefore, we can use an assessment of our position to understand how the company's brand fits into targeted market segments relative to its competitors.